Short Course: Introduction on Digital Marketing
Course Topics:
1. Introduction to Digital Marketing
2. Developing a Digital Plan
3. eCommerce/Websites Marketing Strategies (SEO, SEM, SMM)
1. Introduction to Digital Marketing
(9:30 am to 11:30 am)
- Strategies in Digital Marketing
- Aligning Internet with Business Objectives
- Mobile Marketing
- Internet consumer Behavior & Navigation
- Online Reputation Building/ Branding and User Experience
- Examples of Great Case Studies
- Business Intelligence & analytic
- Viral Marketing (Kolaveri Di.....)
2. Developing a Digital Plan
(11:30am to 12:30pm)
(11:30am to 12:30pm)
3. eCommerce/Websites Marketing Strategies
(12:30 pm to 01:30 pm)
Online Sales & lead generation, Landing Pages
(01:30 pm to 2:30 pm)
- Search Engine Marketing
- Search Engine Optimization
- Affiliate Marketing
- Display & Banner Advertising
- Pay Per Click Marketing (Google Ad Words)
(2:30pm - 3:00pm)
(03:00 pm to 3:45 pm)
- Social media Marketing
- LinkedIn for Business
- Facebook for Marketing
- Twitter for Marketing
- Google +
- Local Business
(15 Minutes Break)
( 04:00 pm to 4:30 pm)
- Do & Don't Session
- Case Studies
- Practicals future general
Contact info:
Address: Jain College, 9th Block, Jayanagar, near Big Bazar, Bangalore
Phone no: 8904830821
Email id: info@inttco.com
Website: http://www.digitalmarketinginstitute.edu.in
